When to Use a Robo-Advisor (and When to Avoid Them) (2024)

Meredith Dietz

When to Use a Robo-Advisor (and When to Avoid Them) (1)

Credit: Alisa Stern; Shutterstock; Quarta, Eightshot_Studio, denvitruk - In-House Art

Robo-advisors have one key purpose: to simplify the investment process. These automated digital platforms use algorithms to provide investment advice, portfolio management, and other services with little to no human intervention. But are they right for your needs? They’re the ultimate “set it and forget it” strategy for passive investors, but the lack of a real human touch could be holding you back. Here are some key pros and cons to consider when deciding if a robo-advisor is your best choice.

Pros of robo-advisors

Low fees

Being aware of the fees you pay is important to investing wisely. One of the biggest appeals of robo-advisors is that they charge far lower fees compared to human financial advisors. Fees range from about 0.25% to 0.50% of assets under management, while they may be closer to 1% for a human financial advisor.

Easy account set-up

Opening a robo-advisor account can take as little as 10 minutes online. The process is very simple compared to meeting with a traditional advisor.

Automated portfolio management

Once you complete the account-opening questionnaire, the robo-advisor will automatically invest your money and manage your portfolio according to your risk tolerances and goals. This hands-off approach is convenient for many.

Tax-loss harvesting

Many robo-advisors offer automated tax-loss harvesting, selling off underperforming assets to offset capital gains and save on taxes. This perk is usually only available from human advisors charging higher fees. Here’s what else to know about using an investment loss to lower your capital-gains tax.

Goal planning

In addition to investment management, many robo-advisors help you plan for specific goals like retirement or buying a home through their app and dashboard.

Cons of robo-advisors

Account minimums

Some robo-advisors do require minimum account balances ranging from $500 to $5,000. This threshold locks out those without much starting capital.

Only basic tax management

While robo-advisors claim to personalize your portfolio, the reality is you still end up with a largely generic asset allocation. There’s little customization beyond your risk profile. I mention tax-loss harvesting above, but automated advising has limits compared to an experienced human advisor who can utilize more advanced strategies. If you want to discuss your unique situation with an advisor, robo-advisors may leave you wanting more.

Lack of complex, personal planning

Robo-advisors are designed to make investing as simple as possible. This means one of their biggest downfalls is that they often offer narrow investment options and generic portfolios, without fully taking your personal situation into account. So, robos work well for generalized goals like retirement. But they lack expertise for specialized needs like estate planning, trusts, and managing options/derivatives.

Should you choose a robo-advisor?

The choice between a robo-advisor and human advisor depends on your situation. For hands-off investing with minimal fees, a robo-advisor could suffice. They can be a great choice for newer, younger investors. But for advanced planning and strategy, a human touch may still be required for advice you can trust. The tradeoff here will be cost, but the value could be well worth it if your advisor knows what they’re doing.

If you do choose to invest in a financial advisor, you should do your own research about whose help you’re enlisting. Be sure to read up on the difference between fee-based and fee-only advisors, as certain financial advisors may not have your best interests at heart. After all, when it comes to finding the right financial planner for you, the last thing you want is to get ripped off.

When to Use a Robo-Advisor (and When to Avoid Them) (2)

Meredith Dietz

Senior Finance Writer

Meredith Dietz is Lifehacker’s Senior Finance Writer. She earned her bachelor’s degree in English and Communications from Northeastern University, where she graduated as valedictorian of her college. She grew up waitressing in her family restaurant in Wilmington, DE and worked at Hasbro Games, where she wrote rules for new games. Previously, she worked in the non-profit space as a Leadership Resident with the Harpswell Foundation in Phnom Penh, Cambodia; later, she was a travel coordinator for a study abroad program that traced the rise of fascist propaganda across Western Europe.

Since then, Meredith has been driven to make personal finance accessible and address taboos of talking openly about money, including debt, investing, and saving for retirement. Outside of finance writing, Meredith is a marathon runner and stand-up comedian who has been a regular contributor to The Onion and Reductress. Meredith lives in Brooklyn, NY.

Read Meredith's full bio

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When to Use a Robo-Advisor (and When to Avoid Them) (2024)

FAQs

When to Use a Robo-Advisor (and When to Avoid Them)? ›

Robo-advisors cannot understand or implement complex investing strategies or create customized financial plans. If you're getting started investing, it might be best to use the services of a financial advisor to help you understand strategies, terms, and ways to invest.

When to use a robo-advisor? ›

Like any type of investment, determining whether a robo-advisor is right for you depends on your goals and preferences. Given their low cost and low minimums to get started, robo-advisors could represent an attractive option for people who are newer to investing or have smaller amounts to invest.

What are two cons negatives to using a robo-advisor? ›

The generic cons of Robo Advisors are that they don't offer many options for investor flexibility. They tend to not follow traditional advisory services, since there is a lack of human interaction.

What criteria and features would you look for if you choose to use a robo-advisor? ›

Many robo-advisors now have standard tax-loss harvesting and automatic rebalancing at no additional cost. Second, compare the expenses you'll incur at each robo-advisor. Finally, evaluate the costs and fees charged by the robo-advisors you are interested in and weigh those against traditional advisors.

What are the risks of using a robo-advisor? ›

1 Algorithmic bias

Moreover, robo-advisors may not account for your personal circ*mstances, such as your tax situation, your liquidity needs, or your ethical values. Therefore, you should always review and understand the logic and inputs behind the robo-advisor's recommendations and adjust them if necessary.

What is a robo-advisor best suited for? ›

Robo-advisors are often inexpensive and require low opening balances, making them available to retail investors. They are best suited for traditional investing and aren't the best options for more complex issues, such as estate planning.

Do millionaires use robo-advisors? ›

According to Spectrem, on a scale of 1 to 100 (1 being low and 100 being high), wealthy investors rated their knowledge of robo advisers at 15.47, and only 6% said they have ever used one.

Why are robo-advisors bad? ›

Robo-advisors cannot understand or implement complex investing strategies or create customized financial plans. If you're getting started investing, it might be best to use the services of a financial advisor to help you understand strategies, terms, and ways to invest.

What is the average return on a robo-advisor? ›

Robo-advisor performance is one way to understand the value of digital advice. Learn how fees, enhanced features, and investment options can also be key considerations. Five-year returns from most robo-advisors range from 2%–5% per year.

Do robo-advisors beat the market? ›

Do robo-advisors outperform the S&P 500? Robo-advisors can outperform the S&P 500 or they can underperform it. It depends on the timing and what they have you invested in. Many robo-advisors will put a percentage of your portfolio in an index fund or a variety of funds intended to track the S&P 500.

What is the biggest downfall of robo-advisors? ›

Browse Top Brokerages
ProsCons
Often less expensive than working with a professional financial advisorMore costly than doing it yourself
Easy to start and may have a low account minimumCould take a narrow view of your investments or financial situation
Includes ongoing managementLimited personalization
Aug 10, 2022

Why would you use a robo-advisor instead of a financial advisor? ›

For core investing and planning advice, a robo-advisor is a great solution because it automates much of the work that a human advisor does. And it charges less for doing so – potential savings for you. Plus, the ease of starting and managing the account can't be overstated.

Should retirees use robo-advisors? ›

A robo-advisor can help ease the burden of managing your portfolio as you transition to retirement—and help you figure out how to tap your assets in tax-smart ways.

Is it worth paying for a robo-advisor? ›

Whether robo-advisors are worth it comes down to an investor's needs. They might appeal better to an investor looking for an automated portfolio or cheaper fees and have little need to meet face-to-face with a human being.

Is robo-advisor better than trading? ›

Online brokers are ideal for those who prefer a hands-on approach, making their own decisions and doing their own research. Robo-advisors are best suited for those who value simplicity and hands-off automation.

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