Robo-Advisor vs. Target Date Fund: What’s the Difference? (2024)

There’s no denying the fact that investing is complicated. Robo-advisors and target date funds both can help with that, making it easier for investors to build and manage their portfolios. However, they are designed for different situations and achieve that goal in different ways.

Generally, automated robo-advisors are more flexible and can build more complex portfolios suited for a variety of needs. Target date funds (TDFs), by contrast, have the more specific aim of helping people invest for retirement by slowly adjusting their holdings to reduce volatility and risk over time.

Key Takeaways

  • Robo-advisors are programs that design and manage portfolios for investors.
  • They can invest toward many different goals, including retirement, producing income, and more.
  • Robo-advisors typically charge an advisory fee, and the exchange-traded funds (ETFs) that they invest in charge an annual expense ratio.
  • Target date funds (TDFs) are designed for retirement savings, serving as a diverse investment portfolio in one fund.
  • As the target date nears, the TDF will adjust its holdings to reduce volatility and risk.

Robo-Advisor vs. Target Date Fund: Key Differences

Robo-advisors and target date funds (TDFs) are both popular choices for investors looking for a hands-off way to build and manage a portfolio. Before choosing one over the other, it’s important to understand the key similarities and differences.

Fees

Fees can have a significant impact on investment returns, so knowing what each charges is key to deciding between robo-advisors and target date funds.

Robo-advisors typically charge a management fee that is equal to a percentage of your invested assets.

For example, robo-advisor Betterment charges $4 per month for accounts with balances under $20,000. Their fees go up to 0.25% of invested assets annually for accounts with balances of $20,000 or more or accounts with monthly recurring deposits of at least $250. Another robo-advisor, Wealthfront, charges the same 0.25% fee.

Robo-advisors typically build portfolios using mutual funds or exchange-traded funds (ETFs). These funds charge an expense ratio, which is an additional percentage of your invested assets.

Note

Robo-advisors charge a management fee and typically build your portfolio using mutual funds and ETFs that charge expense ratios. This generally makes robo-advisors more expensive overall because you must pay both fees.

For example, Betterment builds its portfolios using a variety of index funds. A common holding like the Vanguard U.S. Total Stock Market fund (VTI) charges an expense ratio of 0.03%. This means that investors using Betterment pay 0.25% to Betterment annually plus 0.03% of the portion of their balance that Betterment invests in VTI to Vanguard.

Each ETF charges a different expense ratio, so the end result is that investors who use a robo-advisor will pay fees to both the robo-advisor and the company that manages the fund.

Target date mutual funds only charge an expense ratio. Investors don’t pay an additional fee to a robo-advisor, which means the cost is often lower. For example, Vanguard’s Target Retirement 2060 fund (VTTSX) charges an expense ratio of 0.08%. That’s lower than the 0.25% charged by Betterment even before adding in the expense ratios of the funds in which they invest.

Investment Strategies

In general, target date funds are built to help people save for retirement. You choose a fund that has a target date near the year when you plan to retire. The fund then adjusts its portfolio based on the amount of time left until the target date.

Typically, target date funds invest in more volatile assets with higher potential returns early on, then slowly decrease their holdings of stocks and increase their holdings of bonds as the target date nears. This reduces risk and volatility as the time for investors to retire and start drawing from their savings nears.

Many mutual fund companies structure their target date funds as funds of funds, meaning that the target date funds hold shares in other mutual funds from that company. In this way, they work somewhat similarly to robo-advisors, which construct portfolios out of mutual funds.

However, while target date funds are largely designed for saving for retirement, robo-advisors have more flexibility. Some robo-advisors can invest for other goals, such as saving to buy a home or to cover other expenses.

Many robo-advisors also tout the ability to use more advanced investment strategies, such as tax-loss harvesting, which they argue can increase returns.

Personalization

Robo-advisors are the clear winner when it comes to personalization.

With a target date mutual fund, the most you can do is compare different funds from different management companies and choose the one that you like best. The underlying portfolio of each fund isn’t something that you can adjust.

Robo-advisors are much better at personalizing your portfolio. While most still invest in mutual funds and ETFs rather than constructing a portfolio using individual securities, they often have a large menu of funds that they invest in.

This allows robo-advisors to personalize your portfolio more carefully based on factors such as your age, risk tolerance, and goals.

Minimum Investment

Many investment products have a minimum balance requirement. If you don’t have enough money to reach the minimum, then you won’t be able to invest.

Investment minimums can vary widely, so it’s hard to compare robo-advisors and target date funds on this metric. The minimum for ETFs can be as low as the price of a single share, and many mutual funds have minimums of $1,000 or so. Then again, some have no minimum.

Minimums for robo-advisors can also vary significantly. For example, Betterment has no minimum balance requirement for most of its services, but it requires a $100,000 balance for access to its Premium service. Wealthfront has a $500 minimum balance.

What Is a Robo-Advisor?

A robo-advisor is a program that helps people automate their investments. Typically, when you sign up for a robo-advisor, you’ll answer a survey that asks about your financial situation, age, and goals. It feeds your responses through an algorithm that then produces investment advice. It also constructs and manages a portfolio for you.

Robo-advisors are relatively new, first reaching the market in 2008. However, they’ve grown significantly in the years since, with estimates that they’ll manage more than $1.5 trillion in 2023.

What Is a Target Date Fund?

A target date fund is a type of mutual fund designed to help investors save for a specific date in the future. They’re highly popular among investors who are saving for retirement.

Typically, in the early years, these funds hold a large percentage of their assets in stocks and riskier assets. As the target date nears, the fund rebalances its portfolio to reduce its stock holdings and increase its stability by holding a larger portion of its money in bonds.

Target date funds help with simplifying investing like a robo-advisor, but they generally do so at a lower cost because investors pay only the expense ratio rather than the robo-advisor’s fee plus expense ratios. However, they’re far less personalized than the portfolios constructed by robo-advisors.

Robo-Advisor Pros and Cons

Robo-advisors can help automate your investment portfolio, but it’s key to consider both the pros and cons before you start to invest.

Pros

  • Hands off Investing

  • Good Middle Ground Between DIY and Working with a Human Professional

  • Possible to Save for a Variety of Goals

Cons

  • Higher Fees

  • Incorrectly Entered Data May Produce Poor Results

  • May Not be Best Suited to Handle Unusual Situations

Pros of Robo-Advisors

Robo-advisors are a good option for people who want to be very hands-off with their investing. Once you open an account and provide the program with information about your finances and goals, all you then have to do is decide when to make deposits and withdrawals. The robo-advisor will handle the rest.

They also serve as a good middle ground between DIY investing and working with a human professional. You get some of the hand-holding you would get from a human advisor, but typically at a much lower cost.

The best robo-advisors also tend to be better-suited than target date funds for saving for a variety of goals. Target date funds are typically focused on one thing: helping maximize your portfolio’s value by a specific date.

Cons of Robo-Advisors

Compared with target date funds, robo-advisors tend to charge higher fees. Keep in mind that with a target date fund, you only pay the fund’s expense ratio. Robo-advisors charge a fee, then invest your money in mutual funds and ETFs that also charge an expense ratio, which means a higher overall cost.

It’s also important to remember that robo-advisors rely on both their programming and the data you give them. If you don’t answer its questions honestly and accurately, then a robo-advisor could build a portfolio that doesn’t align with your goals. Also, a robo-advisor may struggle to handle unusual financial situations where a human advisor would be more able to adapt.

Target Date Fund Pros and Cons

Target date funds are a good option for long-term savers, but they also have cons to consider.

Pros

  • Simplicity

  • Low Expense Ratios

  • Low Investment Minimums

Cons

  • Inflexible

  • Savings Goal is the Target Date Only

Pros of Target Date Funds

If you’re looking to save for retirement, target date funds are one of the simplest ways to do so. If you feel like a target date fund’s portfolio aligns with your risk tolerance and goals, then all you have to do is choose the fund with a date that’s close to your retirement date and start investing. The fund managers will handle rebalancing and adjusting risk over time.

Target date funds can also be a cheap way to invest, especially if you opt for one that uses an indexing strategy rather than active investing. You can find expense ratios as low as a few hundredths of a percent, which is many times cheaper than the fees charged by a robo-advisor.

Investment minimums are also low, sometimes lower than those of robo-advisors. You can often start with $1,000 or even less to invest.

Cons of Target Date Funds

A major drawback of target date funds is that they’re relatively cookie-cutter in nature. There won’t be a huge amount of difference among target date funds, so if you’re looking for a more unusual portfolio or you don’t feel that the portfolio composition is right for you, then you might struggle to find a target date fund that is right for you.

They’re also only suited to saving money for a specific date. While that makes them good for long-term goals like retirement, robo-advisors are better when it comes to targeting multiple goals at once.

Robo-Advisor vs. Target Date Fund: Which Is Right for You?

Choosing between a robo-advisor and a target date fund can be difficult.

On one hand, if you have a relatively simple financial situation and are only saving for a specific long-term goal like retirement, then target date funds are a great choice. They’re inexpensive and designed to achieve a specific retirement goal.

On the other hand, a robo-advisor may be a better fit for people who have more varied financial situations and want to save toward multiple goals. They can also appeal to people who want to use more complex investing strategies like tax-loss harvesting.

What Is the Main Difference Between Robo-Advisors and Target Date Funds?

A robo-advisor will attempt to build and manage a portfolio on your behalf, basing investments on your financial situation and goals. Target date funds are less personalized. You select a fund, and the fund managers direct the investments based on the fund’s stated strategy and goals.

Why Are Target Date Funds So Popular with Retirement Investors?

Target date funds are popular with retirement investors due to their simplicity. Choose a target date fund that targets a year close to when you plan to retire, and the fund will automatically manage its risks and returns to try to maximize your portfolio’s value when you retire.

What Are the Disadvantages of Target Date Funds?

Target date funds tend to be one-size-fits-all. You can’t personalize the portfolio to your specific desires in the same way you can customize a portfolio that you build yourself. They also focus on the very specific goal of building savings for a specific date. That makes them less useful for general investing.

Who Are Robo-Advisors Best for?

Robo-advisors are best for people who want to stay hands-off with their portfolio and keep investment costs low, but who want assistance with building and managing a personalized portfolio.

What Are the Disadvantages of Robo-Advisors?

Robo-advisors charge more than target date funds because they charge a fee, then invest your money in mutual funds and ETFs that also charge an expense ratio.

Also, a robo-advisor could build a portfolio that doesn’t align with your goals if you don’t answer its questions honestly and accurately.

Finally, a robo-advisor may struggle with unusual financial situations that a human advisor would be more capable of addressing.

The Bottom Line

Both robo-advisors and target date funds offer a hands-off way to invest for the future. Target date funds are inexpensive, but are mostly designed to help retirement savers. Robo-advisors tend to charge more, but can offer a larger variety of investing options.

Robo-Advisor vs. Target Date Fund: What’s the Difference? (2024)

FAQs

Robo-Advisor vs. Target Date Fund: What’s the Difference? ›

A robo-advisor will attempt to build and manage a portfolio on your behalf, basing investments on your financial situation and goals. Target date funds are less personalized. You select a fund, and the fund managers direct the investments based on the fund's stated strategy and goals.

What is the difference between a fund and a robo-advisor? ›

Index funds are low-cost mutual funds or exchange-traded funds (ETFs) that passively track a benchmark index, sector, or asset class. Robo-advisors are affordable automated investment platforms that often construct well-diversified portfolios based on a mix of index ETFs.

What is better than a target date fund? ›

Key Takeaways. Index funds offer more choices and lower costs, while a target-date fund is an easy way to invest for retirement without worrying about asset allocations. Index funds include passively-managed exchange-traded funds (ETFs) and mutual funds that track specific indexes.

What are the disadvantages of a robo-advisor? ›

Limited Flexibility. Most robo-advisors won't be able to help you if you want to sell call options on an existing portfolio or buy individual stocks. There are sound investment strategies that go beyond an investing algorithm.

What is the difference between a mutual fund and a robo-advisor? ›

Mutual funds offer the benefit of professional portfolio management, but you'll have to put in the effort to find the right fund for your needs while robo-advisors offer personalized portfolios and services like tax-loss harvesting.

Do millionaires use robo-advisors? ›

Net usage of digital advisors declined substantially in 2022, according to the September 2022 report. Overall, U.S. digital advisor use dropped from 27.7% in 2021 to 20.9% in 2022. That's a fall of 24.5%. High-net-worth investors exited robo-advisor arrangements at the highest rates.

Why would you use a robo-advisor instead of a personal financial advisor? ›

Many robos offer automated services that would be tough for a human to replicate, such as daily tax-loss harvesting. They may also automatically rebalance your portfolio when it deviates from the preset target allocations. Another positive is that it's easy to open a robo-advisor account online.

Why not invest in target-date funds? ›

Target-date funds can take much of the guesswork out of retirement planning. But fund holdings are sometimes too conservative for younger investors. While passively managed target-date funds usually have reasonable pricing, actively managed ones can be expensive.

What is the difference between target date and robo-advisor? ›

A robo-advisor will attempt to build and manage a portfolio on your behalf, basing investments on your financial situation and goals. Target date funds are less personalized. You select a fund, and the fund managers direct the investments based on the fund's stated strategy and goals.

Do robo advisors beat the market? ›

This will vary significantly depending on the risk profile of the portfolio, broader market conditions, and the specific robo-advisor used. Some robo-advisor portfolios may outperform the S&P 500 in certain years or under specific conditions, while in others, they underperform.

Is it worth paying for a robo-advisor? ›

The takeaway

For those who have more straightforward goals, a robo-advisor may be a good fit. But for those who have complex financial needs and want more of a personal touch, a human advisor may prove the best option.

Should retirees use robo-advisors? ›

A robo-advisor can help ease the burden of managing your portfolio as you transition to retirement—and help you figure out how to tap your assets in tax-smart ways.

Can robo-advisors lose money? ›

Robo-advisors, like human advisors, cannot guarantee profits or protect entirely against losses, especially during market downturns—even with well-diversified portfolios.

Do robo-advisors outperform the S&P 500? ›

Do robo-advisors outperform the S&P 500? Robo-advisors can outperform the S&P 500 or they can underperform it. It depends on the timing and what they have you invested in. Many robo-advisors will put a percentage of your portfolio in an index fund or a variety of funds intended to track the S&P 500.

Is robo-advisor better than etf? ›

Robo-advisors help automate the decision-making, recommending a portfolio that aligns with an investor's goals and preferences. Robo-advisors may carry higher fees than ETFs, but their costs usually remain below those of a traditional human advisor.

Is robo-advisor better than trading? ›

Online brokers are ideal for those who prefer a hands-on approach, making their own decisions and doing their own research. Robo-advisors are best suited for those who value simplicity and hands-off automation.

What is the difference between a managed fund and a robo-advisor? ›

Robo-advisors charge a management fee, usually equal to a percentage of your invested assets each year. Mutual funds charge an expense ratio, which is also equal to a percentage of your invested assets. Some mutual funds may also charge other fees, such as purchase or sales loads.

Is a robo-advisor better than a traditional financial advisor? ›

Robo-advisors typically have lower fees than traditional wealth managers. The cost to use a robo-advisor generally ranges from 0.25% to 0.50% of your portfolio compared to 0.5% to 1.5% for traditional advisors. Low minimums.

What is the difference between index funds and robo-advisor? ›

Robo-advisors give digital guidance on portfolio investment, while index funds provide investors exposure to the underlying components of a market index. Robo-advisors may be more useful if an individual is looking for support in developing a strategy.

What is the difference between a robo-advisor and a human financial advisor? ›

If you require a high level of personalized service and direct management of your investments, a traditional human advisor might be better suited to your needs. Conversely, if cost and simplicity are your primary concerns, a robo-advisor might be the better choice.

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