Robo-advisers are here – the pros and cons of using AI in investing (2024)

Artificial intelligence (AI) is shaking up the way we invest our money. Gone are the days when complex tools were reserved for the wealthy or financial institutions.

AI-powered robo-advisers, such as Betterment and Vanguard in the US, and finance app Revolut in Europe, are now democratising investment. These tools are making professional financial insight and portfolio management available to everyone. But although there are plenty of advantages to using robo-advisers, there are downsides too.

Since the 1990s, AI’s role in this sector was typically confined to algorithmic trading and quantitative strategies. These rely on advanced mathematical models to predict stock market movements and trade at lightning speed, far exceeding the capabilities of human traders.

But that laid the groundwork for more advanced applications. And AI has now evolved to handle data analysis, predict trends and personalise investment strategies. Unlike traditional investment tools, robo-advisers are more accessible, making them ideal for a new generation of investors.

A survey published in 2023 showed that there has been a particular surge in young people using robo-advisers. Some 31% of gen Zs (born after 2000) and 20% of millennials (born between 1980 and 2000) are using robo-advisers.

Another survey from 2022 found that 63% of US consumers were open to using a robo-adviser to manage their investments. In fact, projections indicate that assets managed by robo-advisers will reach US$1.8 trillion (£1.4 trillion) globally in 2024.

This trend reflects not only changing investor preferences but also how the financial industry is adapting to technology.

Tailored advice

AI can tailor investment advice to a person’s preferences. For example, for investors who want to prioritise ethical investing in environmental, social and governance stocks, AI can tailor a strategy without the need to pay for a financial adviser.

AI can analyse news and social media to understand market trends and predict potential movements, offering insights into potential market movements. Portfolios built by robo-advisers may also be more resilient during market downturns, effectively managing risk and protecting investments.

Robo-advisers can offer certain features like reduced investment account minimums and lower fees, which make services more accessible than in the past. Other features such as tax-loss harvesting, a strategy of selling assets at a loss to reduce taxes, and periodic rebalancing, which involves adjusting the proportions of different types of investments, make professional investment advice accessible to a wider audience.

These types of innovations are particularly beneficial for people in underserved communities or with limited financial resources. This has the potential to improve financial literacy through empowering people to make better financial decisions.

AI’s multifaced role

AI’s impact on investment fund management goes way beyond robo-advisers, however. Fund managers are using AI algorithms in a variety of ways.

In terms of data analysis, AI can sift through vast amounts of market data and historical trends to identify ideal assets and adjust portfolios in real time as markets fluctuate. AI is also used to improve risk management by analysing complex data and making sophisticated decisions.

By using AI in this way, traders can react and make faster decisions, which maximises efficiency. Other mundane tasks like compliance monitoring are increasingly automated by AI. This frees fund managers up to focus on more strategic decisions.

Robo-advisers are here – the pros and cons of using AI in investing (1)

What are the disadvantages?

One of the biggest concerns regarding AI in this sector is based on how having easy access to advanced investment tools may lead some people to overestimate their abilities and take too many financial risks. The sophisticated algorithms used by robo-investors can be opaque, which makes it difficult for some investors to fully understand the potential risks involved.

Another concern is how the evolution of robo-advisers has outpaced the implementation of laws and regulations. That could expose investors to financial risks and a lack of legal protection. This is an issue yet to be adequately addressed by financial authorities.

Looking ahead, the future of investment probably lies in a hybrid model. Combining the precision and efficiency of AI with the experience and oversight of human investors is vital.

Ensuring that information is accessible and transparent will be crucial for fostering a more informed and responsible investment landscape. By harnessing the power of AI responsibly, we can create a financial future that benefits everyone.

Robo-advisers are here – the pros and cons of using AI in investing (2024)

FAQs

What are the pros and cons of robo-advisors? ›

ProsCons
Often less expensive than working with a professional financial advisorMore costly than doing it yourself
Easy to start and may have a low account minimumCould take a narrow view of your investments or financial situation
Includes ongoing managementLimited personalization
Aug 10, 2022

What is a disadvantage of using a robo adviser might be that? ›

Limited Flexibility. If you want to sell call options on an existing portfolio or buy individual stocks, most robo-advisors won't be able to help you. There are sound investment strategies that go beyond an investing algorithm.

Is it good to invest in robo-advisor? ›

For some, the simplicity, accessibility, and lower costs make them a very appealing choice. However, for those desiring more personalized service and sophisticated investment strategies, a human financial advisor may be worth the additional cost.

What is one of the biggest downfalls of robo-advisors? ›

Limited human interaction: Robo-advisors do not offer the same level of human interaction as traditional financial advisors. This can be a disadvantage for investors with more complex financial needs or investment goals.

What is the risk of robo-advisor? ›

1 Algorithmic bias

One of the risks of using robo-advisors is that they may be biased by the data and assumptions they use to make decisions.

Do millionaires use robo-advisors? ›

Nearly 7 in 10 Millennial millionaires have some money in robos or automated portfolios. Moreover, nearly 20% of Millennial and Gen Z households who know the investment products they own have some money in robos versus only 13% of Gen X and only 2% of Boomer+ households (Boomers and older).

Can you trust robo-advisors? ›

While it's smart to be cautious when trusting others with your money, a robo-advisor may be just as safe as a human financial advisor. But investing always comes with the risk of losing money, and that's true whether you're investing on your own, hiring a financial advisor or using a robo-advisor.

When should you stop using a robo-advisor? ›

For hands-off investing with minimal fees, a robo-advisor could suffice. They can be a great choice for newer, younger investors. But for advanced planning and strategy, a human touch may still be required for advice you can trust.

Do robo-advisors do better than humans? ›

The type of advisor that is better for you depends on what your financial needs are. For core investing and planning advice, a robo-advisor is a great solution because it automates much of the work that a human advisor does. And it charges less for doing so – potential savings for you.

Can robo-advisors lose money? ›

Can You Lose Money with a Robo-Advisor? Robo-advisors are much quicker to respond to changes in your assets, but they are not able to predict market outcomes. It is just as possible to lose money using a robo-advisor as it is using a human advisor.

How much does a robo-advisor charge for management? ›

For traditional advisors, this fee typically ranges from 1% to 2% of assets under management. So for a $100,000 portfolio, the fee would be $1,000 to $2,000 each year. A robo-advisor, on the other hand, will typically charge 0.25% to 0.89% of assets under management.

How do robo-advisors make money? ›

As with many other financial advisors, fees are paid as a percentage of your assets under the robo-advisor's care. For an account balance of $10,000, you might pay as little as $25 a year. The fee typically is swept from your account, prorated and charged monthly or quarterly.

What is the average return on a robo-advisor? ›

Robo-advisor performance is one way to understand the value of digital advice. Learn how fees, enhanced features, and investment options can also be key considerations. Five-year returns from most robo-advisors range from 2%–5% per year.

Who is the target market for robo-advisors? ›

Target Demographic

For robo-advisors, these include Millennial and Generation Z investors who are technology-savvy and still accumulating their investable assets.

Are robo investors risky? ›

What's more, using automated advisors actually carries less risk than speaking to humans, she said. “Robo-advisors [...] are indeed less prone to biases than human advisors,” Brière said. “For example, some research has shown that young people and women are often less well served by their human financial advisors.”

Can you withdraw money from a robo-advisor? ›

You can withdraw your balance at any time, subject to minimum account requirements. Typically, the withdrawal process takes between 3-5 business days to be completed. If you wish to keep your Robo-Advisor account active, you'll be unable to withdraw any amount that would result in your balance dropping below $100.

Do robo-advisors have good returns? ›

But according to the Robo Report, the five-year returns (2017 to 2022) from most robo-advisors range from 2% to 5% per year. And Wealthfront, one of the best robo-advisors available, also states that customers can expect about a 4% to 6% return per year, depending on their risk tolerance.

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