On November 15, two trucks loaded with parcels arrived at the customs inspection area of Dongguan Bonded Logistics Center (Type B). After being unloaded, the parcels were automatically examined and checked by the customs under the help of computer system.These goods could be put on the shelves again after release from the customs.
Inside these parcels were bonded goods purchased by individual consumers on cross-border e-commerce platforms. To support the development of the comprehensive pilot zone for cross-border E-commerce in Dongguan, Shatian Office of Huangpu Customs has set up a return zone for bonded goods, which greatly reduces the time for returns and significantly cuts the costs.
To promote cross-border e-commerce, Dongguan has come up with many innovative solutions. After being approved as one of the third group of comprehensive pilot zones for cross-border e-commerce in July last year, Dongguan has developed a "1 + 5" policy system and innovated its service mechanism, accelerating the development of Dongguan’s cross-border e-commerce .
Better Functions
Wide-Ranging Businesses
Inthe e-commerce warehouse ofDongguan Bonded Logistics Center (Type B), workers are busy packing goods on automatic packaging lines.
Huang Guohua, deputy director of Shatian Office of Huangpu Customs said, "Thanks to the approval of Dongguan's comprehensive pilot zones for cross-border E-commerce and the State Council's new e-commerce policies, from this year, the center has witnessed a rapid growth of bonded e-commerce import goods. As of the end of this November, the total number of parcels delivered from the centerhasreached 1.615 million, nearly 5 times higher than that of last year. Productshavealsodiversified a lot,frommainlydiapers to various skincare products, cosmetics, and healthcare products, shaping an ecological chain of cross-border e-commerce bonded imports. The cluster effect has emerged. "
In fact, not only Dongguan Bonded Logistics Center (Type B), Qingxi Bonded Logistics Center and other special customs supervision areas are also actively exploring new business models of cross-border e-commerce. In January this year, Dongguan's first cargo of bonded import goods successfully made its clearance in Humen Port Comprehensive Bonded Zone; in August, Qingxi Bonded Logistics Center successfully tested and passed the cross-border e-commerce import BBC business.
The above situation is an epitome of the development of Dongguan's cross-border e-commerce. Since this year, Dongguan's cross-border e-commerce business hasstarted to thrive in many areas.One official from the Bureau of Commerce of Dongguan Citysaid that in the process ofbuilding thecomprehensive pilot zone for cross-border e-commerce, Dongguantried to create various parks; while the priority is given to the development of a center park, an integrated network covering all thecross-border e-commerce parks has come into being.
Dongguan has already deployed cross-border e-commerce retail export and retail import functions in qualified customs including Shatian, Nancheng, Chang'an, Fenggang, Changping and others. Entities providing such supporting services as logistics, sorting and comprehensive foreign trade services have been introduced as well. The cross-border e-commerce business is booming all over the city.
This is a result of sound policies. On one hand, Dongguan has made great efforts to improve mechanism on facilitating the market access for new business formats and models. Particularly, last year,it established a comprehensive experimental base for deepening reform of commercial systems in Dongguan Cross-border E-commerce Central Park, accelerated the reform of commercial system such as full electronic registration and cluster registration, explored a new mode of “full chain” service for starting business, and made it possible to concluding enterprise registration within one working day. In 2018, more than 5,000newcross-border e-commerce entitieswere established in Dongguan, a year-on-year increase of 400%.
On the other hand, Dongguan has builta “Dongguan Cross-border E-commercePublicServicePlatform”, which extends cross-border e-commerce supervision services to the online platform, realizing the full process tracking function of online declaration, supervision, logistics andpayment. The platform also provides customs clearance, foreign exchange settlement, tax refund and other convenient services.As of November, Dongguan enterprises have made 285 million declarations through the platform, witha total value up to 27.152 billion RMB.
Promote Coordination between Production and Marketing
Help enterprises expand global market
Dongguan is an importantplace of origin with well-developed manufacturing industry and complete product categories, which is its largest advantage over other domestic cross-border e-commerce comprehensive pilot zones. Currently, Dongguantakes the opportunity to build itself into a cross-border e-commerce import and export base in Guangdong-Hong Kong-Macao Greater Bay Area, exploring a new way for thesound development of cross-border e-commerce in China.
On October 24, Dongguan signed a cooperation agreement with Alibaba 1688 to build Dongguan into a pilot city of 1688 Digitalization of Place of Origin. Alibaba 1688 will map out a scheme for the digitalization of the industrial belt tailored to Dongguan, the first pilot city on the digital industrial belt, which will integrate online manufacturing, intelligent circulation, branded places of origin and gridding local services. In the next two years, Alibaba 1688 will help 100,000 enterprises in Dongguan realized digitalization, with online sales exceeding 100 billion RMB.The data from Alibaba shows that more than 50,000 enterprises in Dongguanhaveexpanded their market through Alibaba 1688, with monthly online salesreachingnearly 2 billion RMB.
Besides cooperation with cross-border e-commerce giants, Dongguan government also actively promotes the matchmaking between manufacturers and e-commerce platforms. On October 12, 2019 Advanced Manufacturing Chain Innovation and Development Conference and Dongguan Cross-borderE-Commerce Procurement Summit was held in Dongguan Changping Exhibition Center. More than 300 Dongguan manufacturing enterprises displayed their products and communicated with cross-border purchasers. About 4,500 buyers made on-site purchase and on-site turnover amounted to 34 million RMB.
According to Bureau of Commerce of Dongguan City, Dongguan has intensified efforts to implement the “Thousand-Hundred-Ten" Program of Guangdong Province. Every year, this program publicizesrelatedpolicies among5,000 manufacturing enterprises intending to start e-commerce business, provides platformmatchmaking service for 500 major manufacturing enterprises, and strives tohelp 50 manufacturing enterpriseskick off their business online successfully.
The data shows that every year,more than 200 cross-border e-commerce exchange meetings, promotion conferences, matchmaking meetings, e-commerce practical training and other activitieshave been held by Dongguan in cooperation with e-commerce platforms such as Alibaba, benefiting 5,000 enterprises andinvolvingmore than 30,000 people, greatly improving the marketing skills of enterprises, especially the small and medium-sized enterprises.
Government services play an important leading role. The data shows that in 2018 alone, the total number of cross-border e-commerce import and export declarations in Dongguan exceeded 360 million, involving more than 4,300 categories, mainly mobile phones and parts, plastic products and hardware products.
