How to Evaluate a Robo-Advisor (2024)

Automated online investment advisors, or robo-advisors, have gained popularity in recent years. This technology has upended the financial planning and wealth management industries. If you're comfortable with automated investing and don't have sophisticated needs, you might be interested in choosing one.

But how do you evaluate the options and determine the best robo-advisor to use? Here are some tips that can help you decide.

Key Takeaways

  • First, take a look at the services provided. Many robo-advisors now have standard tax-loss harvesting and automatic rebalancing at no additional cost.
  • Second, compare the expenses you'll incur at each robo-advisor.
  • Finally, evaluate the costs and fees charged by the robo-advisors you are interested in and weigh those against traditional advisors.

Identify Robo-Advisor Services

The first step is to determine what type(s) of financial advice and services you need. Most robo-advisors manage your portfolio; some firms have added the benefits of budgeting and financial planning and may also provide access to an expert for assistance.

Basic Services

For the most part, portfolio management and asset allocation are the staple services that robo-advisors provide. They do it via the use of an algorithm that is based on Modern Portfolio Theory, generally using exchange-traded funds (ETFs).

Some firms such as Folio Investing and M1 Finance offer pre-built portfolios of stocks or ETFs that clients can buy with a click. Others walk clients through a goal-setting process and recommend a portfolio that fits their timeline and risk preferences.

Addtional Services

Above this basic level of service, some of the best robo-advisors offer tax-loss harvesting services for portfolios that are not tax-advantaged in some way, such as an IRA. Many now include tax optimization strategies, but keep in mind that tax-loss harvesting is not always beneficial—it all depends on your tax situation.

Some robo-advisors that offer tax-loss harvesting will only do so if you opt-in, so be sure to read the documentation carefully.

You may find robo-advisors with specialties. For example, Vanguard Digital Advisor specializes in low-cost index fund portfolios and Personal Capital, offers the ability to manage all of your accounts on a consolidated basis, and is aimed at a slightly more upscale market.

You can find robo-advisors joining in on emerging and growing tech as well. For instance, Betterment, one of the first robo-advisors, now offers cryptocurrency portfolios to clients.

Compare Robo-Advisor Expenses

Each broker will have a fee schedule for their digital advisors. Fees generally range from 0.15% to 0.50% of the assets under management. In addition, some advisors charge a one-time setup fee.

Personal Capital's fees range from 0.49% to 0.89% of the amount invested. Acorns charges $3 every month, while Betterment and Wealthfront, have a low monthly fee or a simple 0.25% annual fee based on the dollar amount of assets you have under management.

Don't forget the expense ratios and transaction costs of the underlying exchange-traded funds or mutual funds. Unless the broker has other agreements or arrangements, they will still apply.

Compare Robo-Advisors and Traditional Services

Robo-advisors began with the idea that minimal human involvement could lower costs with the ability to set-it-and-forget-it, letting the algorithms run the show. However, there may be times when you'd want to talk to a professional.

Betterment was the first robo-advisor to bring in actual financial advisors to help field questions and give investors peace of mind. Several other robo-advisors have followed suit; many assign users a personalized advisor.

If you choose to involve a human advisor, it's essential to remember that they need to be paid. The brokerages with robo-advisors which employ human advisors may charge higher investment management fees or a one-time fee for a consultation.

Human financial advisors are there to answer questions, field general financial advice, help present options, or reassure you if the markets are getting you down.

Popular Robo-Advisors

Robo-advisor popularity has not been lost on major players in the financial services industry. Established firms in the self-directed trading industry have launched robo-advisors to appeal to clients who want to set aside some of their assets to be managed passively. These robo-advisors are part of a more extensive offering that includes banking and self-directed brokerage services:

  • Wealthfront
  • Betterment
  • M1 Finance
  • Merrill Guided Investing
  • E*TRADE Core Portfolios
  • Ally Managed Portfolios
  • Charles Schwab Intelligent Portfolios
  • Fidelity GO
  • Interactive Advisors
  • TD Ameritrade Essential Portfolios
  • Vanguard Digital Advisor
  • JP Morgan Automated Investing
  • Wells Fargo Intuitive Investor

These companies have the money to invest and the time to allow these services to grow.Additionally, if your needs change or you decide you'd like a more personal touch, you can transition to other services these firms offer.

Can You Trust a Robo-Advisor to Manage Your Investments?

Robo-advisors are generally safe to use. They have more than fifteen years of history behind them, so you can expect a robo-advisor to be able to invest on your behalf. Of course, investing is still subject to risk, so you need to keep an eye on your investment's performance and consider each robo-advisor's strategy and specialty before investing.

Also consider that your investments are covered by the Securities Investor Protection Corporation (SIPC). This won't protect you from your investments losing value, but will ensure that your investments are protected, up to $500,000, if the robo-advisor goes bankrupt or loses track of your assets.

How Important Are Robo-Advisor Fees?

Fees can play a big role in long-term returns. Imagine you invested $10,000 for 20 years, earning an average return of 10% annually before fees. If you pay a 0.10% management fee, that reduces your effective annual return to 9.9%. After 20 years, you'd have $66,062.32.

If the fee were 0.50%, your effective annual return would drop to 9.5%. After 20 years, your investment would grow to $61,416.12. That's an ending balance $4,646.20 lower than the investment that charged just 0.10%. A seemingly small difference of 0.40% would cost you nearly $5,000 over the course of twenty years.

How Much Can You Save By Tax-Loss Harvesting?

Tax-loss harvesting can help investors reduce the taxes they pay on investment gains, thereby improving their returns. In volatile markets, the savings can be significant. A study from Vanguard indicated that tax-loss harvesting can improve returns by as much as 0.95% while Wealthfront claims an increase in after-tax returns of 1.85% .

How Do Robo-Advisors Design Your Portfolio?

When you sign up for a robo-advisor, you typically answer questions about your income, debt, financial situation, age, risk-tolerance and goals. The robo-advisor uses your responses to build a portfolio that aligns with your goals and risk-tolerance.

The Bottom Line

With robo-advisors more popular than ever, it's even more important to understand how to compare different services and choose the right one for you. Look beyond each service's basic offerings and consider additional services that you could use in the future. Also think about the impact that fees could have on your long-term returns before settling on a robo-advisor.

How to Evaluate a Robo-Advisor (2024)

FAQs

How to Evaluate a Robo-Advisor? ›

Many robo-advisors now have standard tax-loss harvesting and automatic rebalancing at no additional cost. Second, compare the expenses you'll incur at each robo-advisor. Finally, evaluate the costs and fees charged by the robo-advisors you are interested in and weigh those against traditional advisors.

What makes a good robo-advisor? ›

The best robo-advisors charge low portfolio management fees and offer a range of services, including tax strategies, access to human advisors and a variety of portfolio options.

What is the average return on a robo-advisor? ›

Learn how fees, enhanced features, and investment options can also be key considerations. Five-year returns from most robo-advisors range from 2%–5% per year. * And the performance of these automated investment services can vary based on asset allocation, market conditions, and other factors.

Which robo-advisor has the best performance? ›

According to our research, Wealthfront is the best overall robo-advisor due to its vast customization options, fee-free stock investing, low-interest rate borrowing, dynamic tax-loss harvesting, and other key features.

What is one of the biggest downfalls of robo-advisors? ›

Limited human interaction: Robo-advisors do not offer the same level of human interaction as traditional financial advisors. This can be a disadvantage for investors with more complex financial needs or investment goals.

Do millionaires use robo-advisors? ›

According to Spectrem, on a scale of 1 to 100 (1 being low and 100 being high), wealthy investors rated their knowledge of robo advisers at 15.47, and only 6% said they have ever used one.

What are 2 cons negatives to using a robo-advisor? ›

The generic cons of Robo Advisors are that they don't offer many options for investor flexibility. They tend to not follow traditional advisory services, since there is a lack of human interaction.

What is a good robo-advisor fee? ›

The annual management fee is right on the industry standard at 0.25 percent, but every investment fund is available for less than 0.20 percent with some as low as 0.05 percent.

Is it worth paying for a robo-advisor? ›

For some, the simplicity, accessibility, and lower costs make them a very appealing choice. However, for those desiring more personalized service and sophisticated investment strategies, a human financial advisor may be worth the additional cost.

How risky are robo-advisors? ›

2 Cybersecurity threats. Another risk of using robo-advisors is that they may be vulnerable to cyberattacks that compromise your data and assets. Robo-advisors store and process large amounts of sensitive information, such as your identity, bank accounts, portfolio holdings, and transactions.

Do robo-advisors outperform the S&P 500? ›

Do robo-advisors outperform the S&P 500? Robo-advisors can outperform the S&P 500 or they can underperform it. It depends on the timing and what they have you invested in. Many robo-advisors will put a percentage of your portfolio in an index fund or a variety of funds intended to track the S&P 500.

Can robo-advisors lose money? ›

Robo-advisors are much quicker to respond to changes in your assets, but they are not able to predict market outcomes. It is just as possible to lose money using a robo-advisor as it is using a human advisor.

Are robo-advisors FDIC insured? ›

Robo-Advisors and Regulation

You can use BrokerCheck to research robo-advisors in the same way that you would a human advisor. Assets managed by robo-advisors aren't insured by the Federal Deposit Insurance Corp. (FDIC). That's because they are securities held for investment purposes, not bank deposits.

Should retirees use robo-advisors? ›

A robo-advisor can help ease the burden of managing your portfolio as you transition to retirement—and help you figure out how to tap your assets in tax-smart ways.

Why would you use a robo-advisor instead of a financial advisor? ›

For core investing and planning advice, a robo-advisor is a great solution because it automates much of the work that a human advisor does. And it charges less for doing so – potential savings for you. Plus, the ease of starting and managing the account can't be overstated.

Are robo-advisors better than ETFs? ›

Robo-advisors help automate the decision-making, recommending a portfolio that aligns with an investor's goals and preferences. Robo-advisors may carry higher fees than ETFs, but their costs usually remain below those of a traditional human advisor.

What criteria and features would you look for if you choose to use a robo-advisor? ›

Many robo-advisors now have standard tax-loss harvesting and automatic rebalancing at no additional cost. Second, compare the expenses you'll incur at each robo-advisor. Finally, evaluate the costs and fees charged by the robo-advisors you are interested in and weigh those against traditional advisors.

How does a robo-advisor know what to recommend for your portfolio? ›

Most advisors do this via computer algorithm, so your portfolio never gets out of whack from its original allocation. Financial planning tools, such as retirement calculators.

What is a robo-advisor What are the common attributes of a robo-advisor? ›

Features of Robo-Advisors

Robo-advisors usually allocate funds to risky assets and risk-free assets, and the weights are decided based on the investors' goals and risk profile. Robo-advisors monitor and rebalance the portfolio as economic conditions change by adjusting the weights of risky and risk-free assets.

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