Financial adviser fees - how much does a financial adviser cost? | Unbiased (2024)

Getting expert guidance on big money decisions surrounding pensions, savings, and investments can be life-changing, but there are often concerns about the cost of working with a financial adviser.

Before we delve in, it’s worth stressing that financial advice is not the same as financial guidance – the latter is free and often provided by charities or reputable companies.

While you pay for financial advice, an adviser looks at your circ*mstances and recommends the best course of action based on your circ*mstances, whether you want to optimise investments or build a retirement strategy.

A huge consideration in getting financial advice is the cost.

When we surveyed our customers, we found that advice fees can be anything from around£500for investment advice to £5,000 or more for some kinds ofpension advice.*

The exact amount thatadvisers charge depends on what kind of help you needand costs may vary nationally - but good advice should always cost less than none at all.

Note thatindependent financial advisersare not paid by commission. If financial advice appears to be free, then you are not dealing with an independent adviser but a salesperson.

Need a quick estimate? Try the Unbiased Cost of Advice calculator

The quickest way to find out estimated costs for your enquiry is to use our freeCost of Advice tool.

Read on to find out more about average fees and how these are worked out.

How much doindependentfinancial advisers charge?

Your adviser’s fees will be based on many things: what advice you need, how much time it will take, and the size of the assets involved.

Advisers often charge between 1% and 2% of the asset in question (e.g. a pension pot), with lower percentages being charged for larger assets.

So, this means higher fees may apply for smaller assets.

Every adviser is different, but they should be happy to discuss their fees upfront.

When we surveyed our customers about the cost of adviser services, we found a range of fees from which we calculated the below averages as a guide.

Advice and set up of £10,000 investmentISA£300
Advice on a £300 a month pensioncontribution£500
Advice on definedbenefitpension transfer (based on a transfer value of £100,000)£2,500
At-retirement advice on £250,000 pensionpot£3,000
Consolidating pension pots with a total value of £500,000£5,000

Remember, the whole point of taking advice is to be financially better off in the long term. So for most people who take advice, the cost is less than the cost of doing nothing.

If you'reat the start of your financial planning journey, you might also benefit from learning more about what a financial coach is and how they can help.

Types of financial adviser fees

Your initial meeting with a financial adviser is usually free, as it gives you the opportunity to find out whether they are right for you and what kind of fees to expect.

Your financial adviser may offer you a number of different ways to pay them, depending on the services you require and the time period involved.

Here are the kind of charging structure you may come across, ranked from most common to least common.

1.Fixed fee

The adviser will perform a specific service, such as setting up an annuity, for a set price agreed in advance.

You should ask for written confirmation of what is included in the fee.

2.Percentage of assets

An adviser who manages your investment portfolio over a period of time may charge a percentage of the portfolio’s total value.

So, this means your fee grows as your portfolio’s returns rise.

3.Hourly rate

Some advisers may charge an hourly rate for certain services (£150 per hour is the UK average).

This can be for quick jobs such as moving investments on your behalf.

You should make sure your adviser gives you an estimate of how long the work is likely to take.

You also might be charged a monthly fee, which could either be a set fee or a percentage of the money you want to invest.

In your first meeting with a financial adviser, you should discuss what fees apply and how much it’ll cost, so you know what to expect going forward.

What can affect how much you pay for financial advice?

Financial adviser fees can vary depending on several factors.

If you need help with services that are complex or time-consuming, you may end up paying higher fees.

It’s a good idea to ensure you have everything the adviser needs, so the process goes smoothly.

And if the financial adviser is highly qualified and doing the work themselves (rather than using support staff and then approving it), you’ll likely end up paying more.

How you choose to get advice can also impact how much you pay. Getting financial advice digitally could save you money as the adviser has lower overheads, while in-person advice in expensive areas can lead to higher fees.

It’s worth doing your research and getting a recommendation if you choose digital advice.

Finally, the type of adviser you choose is an important consideration.

Restricted advisers are limited in the products they can offer and providers they can access, while independent advisers are not limited in the financial products they can offer or providers they can recommend.

A note about IFA pension transfer fees

If you want totransfer a defined benefit pensionworth£30,000or over, then by law you will need to seek professional advice.

The fee your independent financial adviser will charge for the transfer reflects not just the advice and the work they do for you, but also the risk involved.

Since you are exchanging a guaranteed benefit for a non-guaranteed type of pension, it is important to thoroughly research and consider your decision carefully.

Financial adviser ongoing fees

Sometimes you may want to work with an independent financial adviser on an ongoing basis. For example, you may want them to manage your portfolio of investments to help boost future returns.

If the company manages investments in-house or uses active investment strategies, they may charge more.

You agree an ongoing fee in advance, which may be a percentage of assets under management.

A typical independent financial adviser fee might be between 0.25% and 1%, but some advisers may charge a different percentage depending on your circ*mstances.

Be sure to find out exactly what service you are receiving for any ongoing charges, and whether it is dependent on a certain level of returns.

Can I get help with paying for financial advice?

If you have a defined contribution pension and are seeking retirement and pensions advice, you can use the pensions advice allowance to withdraw up to £500.

You can do this three times but can only use the allowance once in a tax year. As long as you use the money withdrawn for financial advice, you won’t be charged any tax .

Before accessing the pensions advice allowance, contact your pension provider to check if you are allowed to access it.

Companies can offer up to £500 to pay for financial advice without paying income tax, but it’s worth checking with your employer to see if this benefit is available.

Does my financial adviser receive a commission?

If you’re receiving advice about investments, pensions or retirement income products, your financial adviser cannot be paid a commission – so they must charge you a fee.

However, if your advice concerns mortgages, general and protection insurance or equity release, your financial adviser may be paid a commission.

How financial advice can save you money

A financial adviser can help you save money in various ways.

They can recommend pension schemes, investments, mortgages and protection products with lower fees, saving you significant costs over the long term.

An adviser can help you save more effectively, so your money isn’t eroded unnecessarily by tax and inflation.

Most importantly, they can help you avoid costly mistakes, such as buying an inappropriate financial product, losing money through an error of judgement, orfalling victim to fraud.

How independent financial adviser fees pay for themselves

Even more valuable is the way financial advice can help to grow your money.

For example, the Value of Advice report**by Unbiased found that those who took advice on pension saving near the start of their careers saved an average £34,300 more than those who took no advice – excluding tax relief or compound interest.

Start at age 35Start at age 25
Cost of advice on a £200/month pension contribution£500£500
Boost to retirement savingsextra£25,730in pension pot (excl. tax relief and interest)extra£34,300in pension pot (excl. tax relief and interest)
Return on the initial cost of advice4,336%5,813%

Learn more: what are the average savings by age in the UK?

Financial advice is especially vital leading up to retirement, and at the point of retirement itself.

It can help you boost the value of your pension in your final years of saving, and help you ensure the right level of income in retirement, while minimising the risk of running out of money.

Alongside the savings, financial advice can help you make confident decisions, and offer peace of mind.

*Averages calculated from various responses to Unbiased.co.uk research from customers in July 2018

** Value of Advice research 2015

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Financial adviser fees - how much does a financial adviser cost? | Unbiased (2024)

FAQs

Financial adviser fees - how much does a financial adviser cost? | Unbiased? ›

Your adviser's fees will be based on many things: what advice you need, how much time it will take, and the size of the assets involved. Advisers often charge between 1% and 2% of the asset in question (e.g. a pension pot), with lower percentages being charged for larger assets.

How much will a financial advisor cost? ›

Your adviser's fees will be based on many things: what advice you need, how much time it will take, and the size of the assets involved. Advisers often charge between 1% and 2% of the asset in question (e.g. a pension pot), with lower percentages being charged for larger assets.

Is a 1.5 fee high for a financial advisor? ›

While 1.5% is on the higher end for financial advisor services, if that's what it takes to get the returns you want, then it's not overpaying, so to speak. Staying around 1% for your fee may be standard, but it certainly isn't the high end. You need to decide what you're willing to pay for what you're receiving.

How much money should you have before hiring a financial advisor? ›

Generally, having between $50,000 and $500,000 of liquid assets to invest can be a good point to start looking at hiring a financial advisor. Some advisors have minimum asset thresholds. This could be a relatively low figure, like $25,000, but it could $500,000, $1 million or even more.

What does Charles Schwab charge for a financial advisor? ›

Schwab and CSIM are subsidiaries of The Charles Schwab Corporation. There is no advisory fee or commissions charged for Schwab Intelligent Portfolios.

Is it worth paying for a financial advisor? ›

A financial advisor is worth paying for if they provide help you need, whether because you don't have the time or financial acumen or you simply don't want to deal with your finances. An advisor may be especially valuable if you have complicated finances that would benefit from professional help.

What is the average financial advice fee? ›

The average initial cost to set up a financial plan is around $3,300 and then about $4,300 annually on average to receive ongoing advice (based on 2020 FPA Member Research by CoreData).

What is a reasonable advisor fee? ›

Most financial advisors charge based on how much money they manage for you. That fee can range from 0.25% to 1% per year.

Should I use a financial advisor or do it myself? ›

Those who use financial advisors typically get higher returns and more integrated planning, including tax management, retirement planning and estate planning. Self-investors, on the other hand, save on advisor fees and get the self-satisfaction of learning about investing and making their own decisions.

Do financial advisors beat the market? ›

But even the best financial advisors are at the whim of the market. Most professional investors who try to beat the market actually underperform it over a given time period. And those who do manage to outperform the market over one time period can rarely outperform it again over the subsequent time period.

At what point should you hire a financial advisor? ›

Consider hiring an advisor if your finances are complex or you experience a major life event. Choose an advisor you feel comfortable with and whose expertise aligns with your needs.

How much does Fidelity charge for financial advisors? ›

Advisory fees range from 0.2% to 1.5%. Fees depend on the type of targeted-fund strategy. The fee includes the financial advisor and specific investment strategies.

Who is the best financial advisor company? ›

Best personal advisors compared
BrokerBest forAssets under management
EmpowerHigher net worth$1.3 trillion
Fidelity InvestmentsRewards$4.4 trillion
FacetFlat fees$1 billion
VanguardLow fees$7.6 trillion
3 more rows
May 17, 2024

Is Charles Schwab or Fidelity better? ›

Fidelity's robo advisor is better for investors who are getting started, but Schwab may be more affordable if you have a higher balance. Passive investors can pick either firm, but if you want to take a more active, trading-based approach, Schwab's Thinkorswim platform is hard to beat.

How much does financial advice cost? ›

Our financial advisers typically charge 1-2% of the assets advised on (+VAT where applicable), with a minimum charge of £995 for investment advice, or £1,495 for financial planning.

What is the difference between a wealth advisor and a financial advisor? ›

As we have established, the main difference between a private wealth manager and a financial advisor comes down to the type of clientele they work with. If you have a high net worth, you're more likely to go with a wealth manager. Otherwise, you'll probably employ a financial advisor.

What is an appropriate fee for a financial advisor? ›

Financial advisor fees
Fee typeTypical cost
Assets under management (AUM)0.25% to 0.50% annually for a robo-advisor; 1% for a traditional in-person financial advisor.
Flat annual fee (retainer)$2,000 to $7,500.
Hourly fee$200 to $400.
Per-plan fee$1,000 to $3,000.
Apr 26, 2024

Does the average person need a financial advisor? ›

Not everyone needs a financial advisor, especially since it's an additional cost. But having the extra help and advice can be paramount in reaching financial goals, especially if you're feeling stuck or unsure of how to get there.

How much should you tell your financial advisor? ›

An advisor needs to know how much money you bring in each month and each year. It will help them create a realistic plan for meeting your goals and protecting your assets. Yet, some clients don't disclose all their income sources to their advisor.

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