Buying a New Car Will Finally Be Cheaper This Year (2024)

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New car prices and auto loan rates are projected to fall in 2024 as market conditions improve for buyers.

Cox Automotive, a research and consulting firm, forecasts that the supply of new cars will finally return to normal levels this year. New vehicle inventory is expected to rise to nearly 3 million units, which would be three times the level of just under 1 million in late 2021 at the height of the chip shortage.

The increased supply should put an end to a historically rough period for car buyers. Going forward, car shoppers can expect dealerships to offer more reasonable prices and manufacturers to improve incentives like rebates and financing deals.

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“New-vehicle transaction prices are expected to decline moderately," Cox analysts said in a report Wednesday. "The increase in inventory is expected to lead to higher incentives and discounts; however, we won’t see incentives at the record highs reached in 2019 when discounting exceeded 10% of transaction prices."

Auto loan rates are also expected to ease somewhat this year, Cox forecasts. Amid easing inflation and the possibility of interest rate cuts from the Federal Reserve, car buyers should find better financing deals. (This trend is already being observed in the mortgage market.)

While the extent of the potential drop in auto loan rates is hard to predict, Cox reports that “any decline will help improve vehicle affordability and relieve many households struggling financially.”

New car prices will likely fall in 2024

A separate report from Edmunds on Wednesday found early signs of improvement in auto loan financing conditions. The firm's data shows an increase in low-interest-rate loans with longer terms in the past six month. Financing conditions improved most noticeably in December as manufacturers improved incentives to attract car shoppers.

“Most consumers are looking for low APRs with longer loan terms, so the growth in those loans is helpful to lure consumers who have been sitting out," Jessica Caldwell, head of insights at Edmunds, said in the report.

The average term length for loans with sub-4% APRs increased to 56 months in December, up from 50 months in June.

And while 0% APR deals are still uncommon, their share of the loan market more than doubled recently, from 1.1% in the third quarter to 2.3% in the fourth quarter.

Bottom line: Is it a good time to buy a car?

It remains a difficult time to afford a new vehicle. Average monthly payments reached a new record high of $739 in the fourth quarter of 2023, and the average down payment hit an all-time high above $7,000, according to Edmunds. And the average auto loan rate for a new car is 7.4%, nearly a full percentage point higher than a year ago.

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But the good news is that market trends look promising for car buyers. With vehicle supply and financing options likely to improve, Cox concludes that "2024 will be the best year for car buyers since the pandemic."

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Buying a New Car Will Finally Be Cheaper This Year (2024)

FAQs

Buying a New Car Will Finally Be Cheaper This Year? ›

New car prices and auto loan rates are projected to fall in 2024 as market conditions improve for buyers. Cox Automotive, a research and consulting firm, forecasts that the supply of new cars will finally return to normal levels this year.

Should I buy a car now or wait until 2024 in the USA? ›

Now, however, may be the right time to upgrade that older model, industry watchers say. "2024 is probably the best year since the pandemic to buy a new car," Mark Schirmer, director of industry insights at Cox Automotive, told ABC News. "2021 and 2022 were really difficult years.

Will new vehicles ever be affordable again? ›

Though inventories of new autos are still well below the roughly 4 million level that prevailed before the pandemic, analysts and dealers say the rising availability suggests that 2024 will be the most affordable year of the past five in which to buy a new car or truck.

Do new car prices drop at the end of the year? ›

December is the cheapest month to buy a car because that's when car dealerships are clearing their inventory to make room for next year. It's also when car salespeople are competing to meet their yearly, quarterly and monthly quotas.

What is the best month to buy a new car? ›

The Month of October

For the auto industry, the new year really kicks off in October, with many all-new and redesigned models arriving in dealer showrooms. That means they need to get the old models off the lots. The changeovers lead to more incentives and discounts than shoppers will find in most other months.

Will cars be cheaper in 2024? ›

Car Prices Will Likely Continue To Decrease

“Last month, the average price for a new vehicle was [$47,936] — a [1.4%] dip from last year, according to the latest KBB data. This suggests that new car prices might drop in 2024.” One factor that could lead to price drops is an oversupply of new cars.

Are new cars selling below MSRP? ›

Despite that, prices are still higher than they should be, as a new iSeeCars study found that the average new car is priced above MSRP, though they're slightly less painful than they were a year ago.

What not to say to a car salesman? ›

Eliminating the following statements when you buy a car can help you negotiate a better deal.
  • 'I love this car! ' ...
  • 'I've got to have a monthly payment of $350. ' ...
  • 'My lease is up next week. ' ...
  • 'I want $10,000 for my trade-in, and I won't take a penny less. ' ...
  • 'I've been looking all over for this color. '
Feb 14, 2021

Will car interest rates drop in 2024? ›

Auto loan rates for new and used vehicle purchases fell in the first quarter of 2024 to 6.73% and 11.91%, respectively, down slightly from the 15-year highs we saw at the end of 2023, according to Experian.

How much can you negotiate on a new car? ›

However, you can use the guideline of 2 or 3% on less expensive brands, and 5 to 10% on luxury brands as a rule of thumb. Regardless of if you're buying a Kia or a Mercedes, the reality is there isn't too much room to work with when just looking at the mark up. This is where factory incentives come into play.

Is it financially better to buy a new or used car? ›

According to Experian's State of the Automotive Finance Market Report from Q3 2023, the average monthly loan payment on a new car was $726, compared to $533 on used cars. That's despite the loan rates being higher for used vehicles (11.35%) compared to those for new cars (7.03%).

Are new cars losing value? ›

Read our editorial guidelines here . New cars lose around 20% of their value in the first year, and they'll be worth about 40% of what you paid after five years. This process is called depreciation. Depreciation measures how much value your car loses over time due to wear and tear, age and mileage.

Should I wait until 2024 to buy a car? ›

By waiting until 2024, you'll likely have access to vehicles with more advanced and refined technology compared to what is currently available. Buying a car at the end of the year often presents unique opportunities for discounts, making it a potentially ideal time to purchase a vehicle.

What's the worst time of the year to buy a new car? ›

Worst Times

Warmer weather and tax refunds bring buyers out in droves. With so much demand, dealers are far less likely to be in the mood to lower their prices. Plus they still have several months before the new models flood the lots. At the beginning of a new model year (assuming you want next year's model).

What is the best day of the week to buy a car? ›

As for which day of the week you should go in, "Monday is usually the best day of the week to buy a car" since "showrooms will be the least busy," according to MarketWatch. In Edmunds' opinion, however, Tuesday or Wednesday can be a good bet, especially in areas where dealerships aren't open on Sundays.

What is the best month to buy a car? ›

October through December is a good time to buy a used car. These months coincide with the peak new-car buying season at the dealership, which means more trade-ins are entering the used car inventory.

What is the average car payment in 2024? ›

The average monthly car loan payment in the U.S. is $735 for new vehicles and $523 for used ones originated in the first quarter of 2024, according to credit reporting agency Experian. It's worth noting that some recent reports from other industry analysts place the average car payment even higher.

Will cars ever be affordable again? ›

According to the most recent Cox Automotive research, the typical new car loan interest rate was an average of 9.7%. Vehicle affordability is improving, but the second half of 2024 will look better for car shoppers. Additionally, any interest rate cut, if one comes, could help affordability.

Can dealers come down on MSRP? ›

A car's MSRP is not the lowest price a dealer can accept, and you can use it as a starting point for negotiations. With that in mind, it's important to do some research to figure out the car's value. You can find this information by visiting industry resources, such as Kelley Blue Book, NADAguides or Edmunds.

Should you buy a new car at MSRP? ›

It's usually a matter of supply and demand. If this is the case for a car you really want, you should consider just paying the sticker price and moving on with your life. But there are those buyers who try to adhere to the "never pay retail" battle cry, even for a hot car that's just come on the market.

How overpriced are cars right now? ›

But that's still 29% higher than the average pre-pandemic price of about $38,000 in February 2020. Used car prices averaged $31,556 in March, down from a peak of $32,889 in April 2022 but still 33% more than March 2020's $23,691.

What is the forecast for automotive sales in 2024? ›

California's pace of improvement is expected to ease overall in 2024 compared to last year. While registrations are predicted to exceed 1.8M units, the increase will likely remain in the single digits.

What's the best way to buy a car in 2024? ›

How to Buy a New Car
  1. Research Vehicle Types and Market Status. ...
  2. Decide on a Vehicle. ...
  3. Check Your Credit. ...
  4. Set Your Budget. ...
  5. Get Pre-Approved for Multiple Loans. ...
  6. Locate and Test Drive the Car. ...
  7. Shop Around With Different Dealerships. ...
  8. Close On the Deal.

Will new cars be cheaper in 2025? ›

Individual vehicle prices aren't going down, but the average car price is overall. That's because automakers are mixing up vehicle types and trims, according to analysts at AlixPartners. Combined with incentives improving, average transaction prices could fall 7% by 2025.

Are 2024 vehicles out yet? ›

Automakers typically begin rolling out their 2024 model year vehicles in the summer of the previous year – or sometimes earlier. There are a number of 2024 model year vehicles that have already been released prior to the new year while others will debut in just a few months.

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